ATTENTION is the New Currency.

Just like Pete Cashmore once said
“we are living in a time when attention is the new currency”.
Welcome to the era of cyber innovation,cyberprenuership(if there is even a word like that) in simple words welcome to the era where we eat,sleep,work,have fun and not forgetting make money from the internet.
For the past ten years we have come to know individuals,families and even our next door neighbors who came from being a zero figure to multi-millionaires just by getting your attention through the INTERNET.
Guess what,well there are hundreds if not thousands around the world today who are getting their bills paid and living well enough just by clicking their fingers and i do not mean “cyber stealing”.
From journalism to medicine practitioners down to the business world,the world has turned into one big cyber movie,you must be able to communicate and have an audience to flourish in any work of life.
Have you ever wondered why Kylie jenner is worth over almost a billion dollars or being referred to by Forbes as “ self -made billionaire” it is not because of her kardashian ties (well not totally) but because she was able to turn the attention of her fans into potential business clients which in-turn increased her bank account numbers believe me there are alot of people born into the celebrity lifestyle and do nothing to earn what they have so she is not just lucky but worked for it.
Then lets look at those comedians,dancers,vloggers,bloggers that you can not stop listening or reading about,ever wonder how they get paid and why?
Let’s bring this home a little,remember that funny,girlie and really creative Maraji that got you turning on your notification on her post everytime something new is posted by her,yea, do you know how many brands have worked with her just to get your attention through her?
Well the earlier you accept that social media(facebook,twitter,instagram,linkedin and many others) is not just for fun but can be used to increase sales in your business,get you new clients/buyers the better it will be for your business/craft.
There are hundred of new innovations,career choice,professionals and talents you see every day just by the click of that smart phone.

Attention doesn’t just happen,attention means you are doing something different,something people appreciate,creating content people crave,standing for something,as much as you do not want to step on toes,attention is about speaking your TRUTH,no matter how crazy it is.
So the next time you see that funny or super intelligent post that got you so bad that leaves   wondering “ what will this person gain by doing this”, just remember he or she got your ATTENTION and that is the first step.