First Snapchat, then Instagram, WhatsApp, and now … Twitter!
Apparently Twitter has been developing a new Stories feature called Fleets, reportedly for more than a year, and it’s ready to finally start testing it.
Fleets represent a way for Twitter to better rival Instagram, Snapchat, and other platforms that have incorporated the Stories format. It’s clear that Stories encourage new forms of sharing, perhaps even more casual, personal sharing and so it makes sense that Twitter would also want to give its users the ability to intimately express themselves – just like they can with their other favourite apps.
Kayvon Beykpour, the product lead at Twitter announced the news on the platform, writing:
We’re hoping that Fleets can help people share the fleeting thoughts that they would have been unlikely to Tweet. This is a substantial change to Twitter, so we’re excited to learn by testing it (starting with the rollout today in Brazil) and seeing how our customers use it.
I know what you’re thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format that will feel familiar to people. There are also a few intentional differences to make the experience more focused on sharing and seeing people’s thoughts.
