It’s no news that the world is now a global village and social media is no longer just for “relaxation and entertainment”. Many brands and businesses have taken advantage of the audience that social media has presented them and are making the best conversions via lead generation that can eventually become customers and boost sales/profits.
This has increased the search for creatives that can manage a brand’s audience and be a perfect faceless representative of a brand. Social Media Management is a core part of a brand/company’s external representation in the Digital Mediasphere which has led to an increasing need for social media managers.
HERE ARE 5 TIPS THAT CAN HELP YOU BECOME THE IDEAL SOCIAL MEDIA MANAGER.
1. UNDERSTAND THE BRAND: This is the first step because you must know the brand you want to represent, its past, present and future goal. Its drive, ideal customers and public message, these will help you represent the brand in the best way possible. Know the colours to associate with the brand, tone and voice the company would like to be represented with and have a perception of what the brand wants to give its Audience.
2. OBSERVE: The key to understanding all these as said above is to listen attentively while painting a picture of what the client wants in your mind. Understanding their point of view while trying to make it better. After painting a picture of what they want in your mind, create an even bigger one .
3. RESEARCH : You can never go wrong when you research, know the niche of the brand you are going to be representing, its competition, what its market wants, what is new and above all, what can make it stand out because that is what will keep its audience glued.
4. BE CREATIVE: The power of creativity in itself gives the SM MANAGER the power to put all he/she has learnt into contents that will represent the brand, send the right message to its audience as well as keep the audience well entertained and informed.
The major job of an SM MANAGER is that he/she must be able to strike a balance between passing messages about happenings around the brand while being humane enough to make its audience feel that the brand also cares about them and it’s not all about the brand.
5. SPEEDY RESPONSE RATE: Study shows that a brand that has a 40% online response rate gets more active followers/audience on social media. Your audience must be able to be rest assured that they can solve or get answers to their questions and queries as soon as possible that creates a bond and trust between the audience and brand. Do not forget to reply in the tone that is friendly and polite.
Do not forget, a social media manager is like a Shepherd leading his Sheep to the field, remember you have to lure, persuade and LEAD the audience to the brand the right way ☺.
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