I know a lot of people can relate just by reading the title of what I am about to dive in to and this is not a joke, someone’s day is about to be ruined and someone is about to lose a good customer thanks to the choice of logistics company he/she made.
No doubt the online market space is arguably the biggest transaction space right now with a lot of start-up companies earning big bucks just by having a good online presence and being able to peak into the right audience.
The online sales does not just start by someone depositing a certain amount into the buyers account but like I always say your every posts, message, caption either makes you win or lose a customer. The buyer experience should never be undermined by the seller, NEVER!
Logistic companies or better still that bike rider, cabman or even the errand girl who is the last person your customer or buyer comes in contact with before getting what he/she ordered for can destroy the whole buying experience you have offered.
This can happen either by ;
*Delay of delivery,
*Bridge in communication during delivery,
*Rude tone of a dispatch driver,
*Man handling of product and many other ways.
As an entrepreneur with your brand image in mind before you use any logistic company, do your findings, ask a fellow online seller, go online, do some research.
If you find out a logistic company do better on short distance order and are not so great on the long distance, just do short distance business with them.
Know the strength of these logistics company. Don’t put your brand image in the wrong hand.