Funny how after over 3 years being a social media manager and managing online presence for products and individual brands I get to hear this question a lot.
A lot of people struggle to differentiate their brands from themselves and its understandable especially for small business owners.
The impact of social media impression on a brand greatly affects the reception of your brand which inturn, determines if your brand is sellable or not.
A business page helps house all your business products and services without “a break in transmission”.
You, for instance, want to buy some shoes and someone suggests a page you can get one, – you log into instagram, open the page and you have to peruse tens of irrelevant images in your search before seeing a pair of shoes, what will you do?
We are in a digital era and everything is at a very fast pace.
I know you feel like “oh, so you mean I can’t post about my personal trips, hangouts, skin routine, gym life” well of course you can, but wouldn’t it be great to have a separate clean space to do that ?
You need a separate space where you can share your personal opinion about interesting topics such as religion, politics and even something as little as your opinion on the Nigeria and Ghana Jollof wars without hurting a customer or prospect’s feeling without sounding unprofessional.
One question I like to ask when faced with a client that wants to seek my opinion on this is, – do you think you would have the same audience if your personal account is separated from your business account ? The answer is a big NO because those two activities attract two different audience group.
The last decade officially introduced us into the world of young entrepreneurs.
Young, vibrant, fun to be with and very intelligent people, most of which live two different lifestyles (the 8-5 life and the after work life). Both lives do not attract either’s target audience.
Don’t get me wrong, I am not totally against the idea of your business page being the same as your personal page, I mean there are professions that need you to have them both under one house and for entrepreneurs with different businesses, it’s smart to have your different businesses having different pages.
I know you are a bit worried, how can I manage more than one page you may ask. Well there are trained Individuals for the job that can help you handle both products and personal brand pages and because this industry has not been fully acknowledged, this service is very affordable.
These managers are professionals who would post based on your business model and what it stands for. These individuals are the faces behind most major brands you see. You would be surprised to know that your favorite online vendor wasn’t the person you had a chat with when you wanted to place an order.
Stay on my space and stay reading for my next post to keep up with best industry trends.
